Why it's IMPORTANT to be part of a "Group" that creates a "Culture" & "Momentum" in your "home business
Leverage
Friendship
Network
Know, like, and trust
Teamwork
These are generally the words that come to my mind when I thought about this question. It might be obvious or not as reasons being part of a group for your home business. Of course, this would go against thinking for people who are competitive and don’t want others to get their sales. Well lets drill down of why it works and makes you prosper.
If you ever remember being split into teams in certain classes to complete a project, you had to split up tasks to complete a group presentation. For the most part, the instructor gave the reason of teamwork to do it like this. Also, it was easier to grade on lesser presentations. This also carried over to the workplace to help create a culture or be part of something greater than him or herself.
If you have your own business, you generally would not want others to get in your territory. You did it all by yourself so why would you want others to know your game plan? Yet, you had to market to the public. How can you let others what your product or service was about if you did not advertise? Word of mouth generally yields better sales leads than an ad in the newspaper or telephone book.
When you are trying to find like minded people who share similar interests, it might just be in your personal life. Maybe you are a single mom or dad looking for help for daycare. You see a parent in school or local park where the kids play together. You make some small talk which leads to….so, What do you do in your spare time? I do this or I do that…Oh, so do I. Also, my brother does that too. He can tell you because he belongs with this group of folks who meet once a week. His brother just happens to have leverage to get you in the door. He knows of other people who need that kind of work. He will’ introduce you. He has Leverage to help your business connections. You have expertise or product which his group members needs. Each may need lack some resources. However, if they combine the resources, they could leverage each other to achieve their business goals. People share resources so that each can benefit on an individual level.
Friendships are developed due to fact that they know and become familiar with another person who is willing to help” buddies be successful in similar businesses. As they grow and form the groups, a culture forms by nature. Group loyalties become evident both inside and outside. Everyone swaps favors. They invite each other to parties.
When you have comradary or friendship, you have the know, like and trust factor. Would you want to help a friend in business or someone you do not know?. I want to sign up under my buddy, Tom. He helped me on my last two projects. I want to show my loyalty and return the favor back to him. She went out of her way to help me fix my website. I want to buy into her project because I know she has it to get it to work.
As your business grows and you converse with group members, you begin to expand and start to meet others from introductions of team members. You can network because that person knows of another person. You begin to bring in your own network of people to other groups you may know with similar interests. Each person swaps information or join with your friends’ groups. Voila, you have a network.
All these play key roles into your own personal development for your business. You learn how to negotiate and the customer needs. You ask questions. You find out key interests. You work together to help others become successful. ALL Work together. No man is an Island onto himself.
by Michele DiCarlo
